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Latest From The Blog
The new Urban Alternative format in public radio now has its third station: WNSB-FM in Norfolk. On Monday, December 9, 2019, WNSB launched the new “Blazin’ Hot 91” as “Your [...]
Check out Mike Henry’s daily earworms on our Instagram!
The Latest From Paragon
Mike Henry chatted with The Sands Report about his thoughts on how “Alternative” should handle the upcoming election.
Paragon CEO Mike Henry
Join Mike Henry again at the Non-Commvention in Philly on May 12-15, 2020
What’s The Chatter
It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.
Mike has truly become a partner more than a consultant. He’s smart, focused, honest and thorough. I credit him, along with Chris Mays, Scott Mahalick and our great team at KINK with helping us bring home a Marconi Award recently for Rock Station of the Year.
WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.
In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue. Paragon helped our brands through reliable audience research and sound consulting advice. I always called Mike my “un-consultant” because no one does it better.
I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.
With a market leading heritage Country station for nearly 25 years, quality, actionable research is most important in maintaining that position. Paragon has been our research partner in achieving that goal.
The tremendous success we have had with the launch of 105.5 The Colorado Sound has been great. Mike and Paragon Media Strategies have been an instrumental part of the team in the months leading up to the launch and with our first months of operation. The perspective Mike brought to our planning conversations reflects his varied experiences, recognition of local needs, and his thoughtful approach.
Before working with Mike Henry and Paragon we were a little all over the place. Mike and his team came in, helped us focus on what matters (hint: the audience), gave us access to all of their analytical tools and provided steady guidance. Since working with them, we’ve seen a significant increase in cume and TSL. Also, the workflow we created during our time together is still in place today, much to the relief of the staff. KUTX is a better station thanks to Mike and Paragon’s help.
Paragon was able to help The Colorado Sound develop a strong digital presence. We had the building blocks in place but it took the guidance of Paragon to help us polish our various platforms. After implementing the suggestions we saw immediate growth throughout social media. Our digital numbers continue to rise as a result of what we learned from Paragon.
WUNC Music is a lean project with only a couple of staff members in its orbit. With a small, and I mean really small, staff we need to make everything we do impactful. Paragon’s advice, check lists and best practices has helped us find efficiencies and focus our work to make the most of every opportunity.
This is the third new radio station launch with which I’ve worked with Mike Henry and Paragon, and as they say, the third time’s a charm. Together at Colorado Public Radio we created an in-depth strategic action plan that is already reaping the rewards of hard work and tactics. In just our first 5 months, Indie 102.3 has broken station ratings records and been recognized as the Public Radio contemporary music station of the year. Mike and the Paragon team are great partners to have on your side. They are what they say, media change agents and we’re thrilled with the results.
Paragon and Mike Henry played a major role in helping KXT launch some new programming initiatives. The work we did together has helped broaden our audience and increase tune in time with our listeners. We came up with some really creative programming ideas that were unique to our market. They’ve also helped broaden our audience even further by presenting new collaborative opportunities between our station and NPR Music.
Our Happy Clients…Past and Present
- Alpha MediaParagon2019-12-31T12:36:04-07:00
- Experience HendrixParagon2020-01-23T15:03:55-07:00
- KCFR NewsParagon2019-12-31T12:11:31-07:00
- Sirius XMParagon2019-12-31T12:30:45-07:00
- NPR NewsParagon2019-12-31T12:29:46-07:00
- The DropParagon2019-12-31T12:28:51-07:00
- The CurrentParagon2019-12-31T12:25:34-07:00
- VuHaus GroupParagon2019-12-31T12:24:23-07:00
- NPR MusicParagon2019-12-31T12:18:06-07:00
- CBS News RadioParagon2019-12-31T12:14:37-07:00
- Indie 1023Paragon2019-12-31T12:01:00-07:00
- 88Nine RadioMilwaukeeParagon2019-12-31T11:55:59-07:00